Brand Identity · London, UK · Est. 2026
Comphedia
Software Studio · London

We build software platforms that organisations depend on. Not tools. Infrastructure. Products that become indispensable from the first day they go live.

Registered in England & Wales · Comphedia Ltd
Logo System · 01

Logo Anatomy

outer mid core
Design Rationale
01 · The C
The Opening Arc
A bold C — the first letter of Comphedia — but open, never closed. Open means accessible, collaborative, growing. A closed circle would say "complete". Comphedia is always expanding.
02 · Three Arcs
Layers of Products
Three concentric arcs at decreasing opacity. Each arc represents a product layer within the Comphedia portfolio. The outer arc is boldest — the parent always holds the products within it.
03 · The Dot
The Point of Origin
A solid gold dot at the centre — the origin point from which everything radiates. Every product, every feature, every decision traces back to this central point of purpose.
04 · -pedia
Comprehensive Knowledge
The name Comphedia carries the -pedia suffix — encyclopaedic, comprehensive, authoritative. The radiating arcs reinforce this: knowledge and capability expanding outward from a single core.
Brand Identity · 02

Colour System

Background
Void
#080a0f
Surface
Deep
#141820
Primary
Gold
#c8a96e
Highlight
Warm Gold
#e8c98a
Text Light
Frost
#dce4f0
Gold — Primary
#c8a96e
Logo mark · headlines · accents
Void — Background
#080a0f
Primary background · hero sections
Silver — Secondary
#8a94a8
Body text · labels · captions
Rose — Accent
#cf6679
Alerts · highlights · warmth
Slate Blue — Accent
#6b8fd4
Links · interactive elements
Frost — Light BG
#dce4f0
Light mode · documents · print
Brand Identity · 03

Typography

Display — Fraunces
Build
infrastructure.
900 · Black Comphedia — Software Studio
700 · Bold Building platforms that matter
600 · Semibold London, United Kingdom
400 Italic Not tools. Infrastructure.
300 · Light Registered in England and Wales
Body — Instrument Sans

Instrument Sans carries the operational layer of Comphedia communications. It is precise, legible and neutral — allowing the Fraunces headlines to carry the brand character while the body text communicates clearly and without distraction.

Typographic Voice

Fraunces was chosen for its optical axis — it shifts weight and personality with size, feeling authoritative at large scale and intimate at small scale. This mirrors Comphedia's dual role: serious corporate parent and the thoughtful builder of human-centred products.

Logo System · 04

Logo Variations

Comphedia
On Void
Comphedia
On Deep
Comphedia
On Obsidian
Comphedia
On Gold
Comphedia
On White
Comphedia
On Cream
Brand Strategy · 05

Voice & Values

Positioning Statements
We build software that becomes infrastructure.
★ Primary — the core mission statement, confident and precise
Not tools. Platforms. Not features. Infrastructure.
Manifesto tone — for about pages, pitch decks, investor materials
Comphedia — comprehensive software for complex organisations.
Descriptive — for company registration, legal documents, LinkedIn
Building the platforms organisations depend on.
Short-form — press releases, bio lines, conference programmes
Three products. One studio. Infinite infrastructure.
Portfolio positioning — when speaking about the full family
Brand Values
01
Comprehensive
The name carries its promise. Every product we build solves the whole problem — not part of it. Comphedia does not build features. It builds complete systems.
02
Indispensable
Infrastructure is not optional. The standard we hold every product to: would an organisation struggle to function without it? If yes, we built the right thing.
03
Precise
We work in legal, community, and time-critical contexts. Precision is not a preference — it is a requirement. Every data point, deadline and document must be exactly right.
04
Human-Scale
Enterprise-grade infrastructure for organisations that are not enterprises. The tools of large institutions, made accessible to communities, firms and teams of every size.
Logo System · 06

Favicon & Usage Rules

All Sizes
128 px
64 px
32 px
16 px
Browser Tab
comphedia · Software Studio
Usage Rules
Do — Dark backgrounds
Gold mark on void, deep, or obsidian backgrounds. This is the primary and preferred application of the Comphedia mark.
Do — Maintain proportions
The three arc weights are precisely calibrated. Scale uniformly. Never adjust individual arc weights or the dot size independently.
Do — Clear space
Maintain clear space equal to the height of the capital C around all sides of the mark at all times.
Don't — Close the C
The open arc is fundamental to the identity. Never complete the circle. The opening represents growth and accessibility — not incompletion.
Don't — Change arc count
Three arcs only. Never add or remove arcs. At very small sizes (below 20px) reduce to the outer arc and dot only.
Don't — Apply to products
The Comphedia mark is for the parent company only. Individual products (Circlyn, Hubryox, Tillday) use their own dedicated marks.
Brand in Use · 07

Applied Identity

App Icon
Business Card
Comphedia
Your Name
Software Studio · London
comphedia.com · hello@comphedia.com
Letterhead
Comphedia
Software Studio
Comphedia Ltd
London, United Kingdom
comphedia.com
Brand Architecture · 08

The Comphedia Family

Comphedia Ltd is the registered parent company. It does not sell software directly — it builds and operates three distinct products, each with its own brand identity, target audience, and market position. The parent is the studio. The products are the stage.

Community Platform
Circlyn
A unified community operating platform. Events, volunteers, members, files, payments and messaging — all in one product. For organisers who need everything to work together.
People-first · Community
Operations Hub
Hubryox
The hub where law firms, organisations and community managers run their operations. Documents, cases, clients, teams, deadlines — one central point. Everything connects here.
Operations-first · Legal
Time & Milestones
Tillday
Count the distance between moments that matter. Backwards into memory — forwards into anticipation. For individuals, teams, and families who want to measure what counts.
Moment-first · Consumer
Comphedia Ltd
·
Registered in England & Wales
·
London, United Kingdom
Building software that becomes infrastructure